The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but i...

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Just Press Play: When to Launch A Travel Podcast

Traveling is a sensory experience, both for the adventurers and for the audiences of their travel stories. And while most communicate their travel tales through visuals, there’s a powerful opportun...

Mirror, Mirror On The Wall!

Marketing guru and ENTER founder Zev Norotsky understands what it takes to create a truly holistic brand approach: connecting the dots across digital, social and experiential. That, and a fabulous ...

Work and Play: Members' Clubs Opening in 2018

The start of a new year calls for a new perspective, and nothing is more refreshing than a change of scenery. Whatever your preferred method of recharging--relaxing by the beach, enjoying a meal wi...

Where to Host a Holiday Party in NYC

As the year winds down, the city lights up. From glittering storefront windows to special seasonal menus, New York is already buzzing with holiday feels. ‘Tis the season to celebrate, but wit...

How to Execute a Successful Brand Activation at a Music Festival

BMF Media are seasoned pros when it comes to brand activations at music festivals. The team passed on their top tips on how brands can maximize festival goers’ experience and create true cons...

New Hotels to Have on Your Radar

The only cure to the end-of-summer sadness is having something new to look forward to, right? Here, we bring you five. A handful of hotels are popping up from NYC to LA, bringing the best in design...

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