The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Heading out East this summer? A handful of members with homes by the beach gave us their insider picks for where to eat, drink, shop and more. Consider this your summer checklist. Melanie Brandman ...
As consumers, we have the power to vote with our dollars. And for many of us, that means supporting brands that align with our values. We expect brands to do more than sell us a pretty product. We ...
The great outdoors are best enjoyed from up above. New York and LA: add these new rooftop spots to your list this summer. Gorgeous views, pristine pools and the best in drinking and dining await. B...
When was the last time you went to a brand’s website before checking out their Instagram feed? The Brandman Agency founder & CEO Melanie Brandman weighs in on the new reality, and what it means...
Complete with the season's top restaurants, shops, parties and everything in between, consider this your go-to guide to the Hamptons this summer. Where to go, eat and shop: EMP Summer HouseAmerica...
When people think of the biggest stresses in their lives, the stress involved in moving (or relocating) often shoots to the forefront. Gold Mac Ivor, owner of Riveter Consulting Group, understands ...
