The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Elaine Drebot-Hutchins, Principal at THINK, reminds us that saying "yes" to everything isn't only unrealistic, but downright inefficient. Instead, she shares five different phrases to confidently k...
"I heard it said once that the reason time seems to pass so much more quickly when we’re adults than it does when we’re kids is because we don’t typically focus on learning or having new experience...
Going to Lollapalooza means experiencing more than a four-day festival; it’s now also about exploring the most memorable events from brands and hospitality hot-spots alike. Whether you’re looking f...
A few of our event-expert members shared their take on today’s biggest industry trends. Think: countless blooms of flowers, a guaranteed social-worthy shot, intimate dinners and even excursions. Re...
From luxury vacations to adventures abroad, today’s traveler expects more from their trips than ever before. Exclusive experiences, personally fulfilling moments and, of course, Instagram-worthy sh...
As the temps get hotter, cool down with a creative cocktail, designed specifically for summer. Perfect for poolside or entertaining at home, add these recipes to your repertoire. Grapefruit Collins...
