Going to Lollapalooza means experiencing more than a four-day festival; it’s now also about exploring the most memorable events from brands and hospitality hot-spots alike. Whether you’re looking for private performances and special DJ sets, or seeking a little solace in the form of hair styling and massages, this year’s activations cater to the crowd.
NYLON Media Lounge at Bed Head HotelNYLON and Bed Head team up for
Bed Head Hotel at Chicago’s
Freehand Hotel Friday, August 3 and Saturday, August 4. From 12pm-6pm, guests can grab a cocktail or two while getting their hair styled and enjoying beats by top DJs. Plus, it’s the only spot to grab Bed Head x JonBoy festival exclusive swag.
Bed Head Hotel 20172nd Annual Sing Your Shaker Off
For those looking to take center stage themselves, Broken
Shaker at Freehand Chicago is hosting their second annual
Sing Your Shaker Off competition.
The winner gets a grand prize, plus the chance to win a one-night stay in the
Freehand’s private penthouse.
Sing Your Shaker Off 2017Festival Fitness ClubThis is the ultimate option for festival-goers nervous about breaking their workout streaks. Fitness experts Joey Thurman and Sprite Soren will lead
Festival Fitness Club, comprised of a run through downtown Chicago followed by a yoga and stretch session in an iconic location. Ideal for those looking to get a sweat in before the sets begin, arrival starts at 8am at the Freehand Hotel.
Freehand Hotel ChicagoLucky Brand Presents City Jam
Lucky Brand returns to Lolla to host their annual City Jam. This year’s can’t-miss party takes place at Spin, with performances by Vic Mensa and Russo. Plus, a set by DJ Wade Crescent.
Serayah & Rumer Willis at Lucky Brand's City Jam 2017Disco Noir: Chromeo + Lizzo + Soulection at Soho HouseOn Saturday, August 4th, the members-only club will turn the Drawing Room into the “ultimate discothèque,” complete with a disco ball-clad installation. The night starts with a performance by Lizzo, followed by a set by Soulection. Chromeo will spin a special pre-Lolla performance set.
Soho House ChicagoPalmer Palooza at Palmer House, A Hilton Hotel
Palmer House, A Hilton Hotel is kicking off the festivities with a week full of activities--including daily live music shows--beginning Tuesday, July 31st. Don’t miss Lolla Locks for pre-festival pampering. Services range from blowouts and braids to hair jewelry and temporary color for those getting in the spirit. Guests can recover from the fest with extended room service hours and special spa discounts.
Palmer House, A Hilton HotelHappy PlaceBands aren’t the only ones touring in Chicago this week. Catch
Happy Place, an interactive pop-up experience, its cheerful final days (it's closing August 6th).
Happy Place