The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Event planning and production is unpredictable in its nature, which is why it's crucial to keep a few foolproof moves in your back pocket. From hiring the right event staff and choosing the best ve...
Summer is in full force, which means our event calendars are, too. While this season is seeing its fair share of newcomers to the party circuit, a handful of annual events remain the hot tickets in...
Wanderlust warning: you may find yourself booking travel after reading this. From relaxing beach vacays to adventure travel and glamping, there's something for everyone (families included). Keep th...
For an industry centered on relationships and in-person experiences, event planners are taking things to the next level thanks to today’s hottest technologies. These softwares aren’t about replacin...
We're all for old favorites, but this summer is seeing some exciting new openings in the Hamptons. Think: expertly designed spaces, cute and curated pop-up shops, plus brand new restaurants for sum...
Diversity in the marketing and PR industry, or a lack thereof, has become front of mind for employees and employers alike. “Diversity” is no longer a buzzword; instead, companies are being held acc...
.jpg?1561055383)
