Event planning and production is unpredictable in its nature, which is why it's crucial to keep a few foolproof moves in your back pocket. From hiring the right event staff and choosing the best venue to getting creative with F&B, there are key aspects you can control. We consulted with a few of our event industry experts for their go-to event hacks.
Laura Gavin | Executive Director of Production & Client Services - MKG West
"Be sure to have a strong, well-staffed and polished front of house plan along with a bold entry moment as those are the first guest touchpoints that will set the tone for the brand and what will be experienced ahead.”
Lauren Bochner | Senior Director, Events - alice + olivia by Stacey Bendet
"Our event hack is using mini bottles of champagne with branded sippers or straws to avoid dealing with glassware. Nothing to store, wash, break, or rent!"
Dera Lee | Founder + CEO - Dera Lee Productions
"When working with a limited budget, find a venue that is similar to your overall decor so you can use it to your advantage. For example, our event for Lime Crime Makeup was held in the Make Believe bar at the Sixty LES Hotel, which already has the color scheme and floral set up similar to the product line -- which helped decrease overall budget."
"Also, when working with hotel bars, sometimes the food and beverage options can be limited, so bringing in your own ingredients can allow for more creativity. For example, we wanted to showcase a rainbow specialty cocktail and sweet bites, so we brought in rainbow cotton candy from Dylan's Candy Shop and poured champagne over it, as well as served Flour Shop's rainbow cake pops."
Ed Starr | Managing Partner - BMF
"On-site tool kits with multi-purpose items are key. For example: double sided tape — it helps with hanging signs, small styling and talent wardrobe malfunctions."
