Articulate is the agency behind some of the world’s most well-known premium, legacy and challenger brands in the beverages space. From Maison Courvoisier to Perrier-Jouët, the team goes beyond traditional media relations to deliver on partnership engagement and management, content creation, event planning and execution, influencer engagement and more. A recent case in point: “We Found Joy,” a fully immersive series of global events to bring the beauty of summer to life, in Maison Courvoisier’s home of Jarnac, France. The series kicked off in New York in March 2022, traveled to South Africa in June 2022 and pops up in London in September 2022. Articulate also executed the Perrier-Jouët “1 With Nature” campaign in partnership with James Beard Award Winning and Emmy-nominated celebrity Chef Sophia Roe. NYC locals have likely experienced examples of Articulate’s outside-the-box thinking for themselves, too. The agency amplified its live event production qualifications to include public events, including founder Moira Breslin’s L.E.A.F Festival of Flowers and New York Irish Whiskey Festival, both designed to spotlight and bring recognition to passionate brands and curated experiences to New Yorkers.
Leadership team:
Moira Breslin, Founder & Managing Director
Notable long-term clients:
Pernod Ricard, Perrier-Jouët Champagne, G.H Mumm Champagne, Mumm Napa, Campo Viejo, Brancott Estate, Kenwood Vineyards Proximo, Maestro Dobel Tequila, Gran Centenario Tequila, Bushmills Irish Whiskey, The Sexton Single Malt Beam Suntory, Basil Hayden Kentucky Straight Bourbon, Sipsmith Gin, Legent Bourbon
New client wins:
Beam Suntory: Courvoisier Cognac, Pernod-Ricard: Lillet, The Glenlivet
How are you innovating and moving the industry forward?
“As Articulate continues to grow, we are investing in our team and Articulate Ventures in order to develop our own IP. Live projects include L.E.A.F Festival of Flowers and the New York Irish Whiskey Festival, both of which came to life in an effort to highlight various industries, bring communities together and marry brands in unique and interesting ways.”
Having supported over 400 B2B tech firms since its inception, 10Fold Communications has become a go-to agency for this discerning client segment thanks to its dedication to fostering a powerful team. This past year, the agency invested in training software that helps lead to quicker promotions, increased client satisfaction and upskilled staff. They invested in third-party training and certifications from organizations such as Hubspot, KCG analyst training and crisis communications training, and Duarte Speech Coaching, plus started building a software solution to replace typical month-end reporting and cover any timeframe with the push of a button. The agency also expanded its capabilities to help more innovators change the world. Senior VP Nina Gill expanded operations with a new practice around healthcare and health-tech, and her group has become the agency of record for a multi-billion dollar health-tech client, along with many others. Leaders Caitlin Haskins and Kimberly Diesel expanded the company’s presence in Austin and San Diego, respectively. In addition to geographic expansion, 10Fold expanded services by adding social media offerings and partnering with HubSpot to augment demand generation teams to track the impact of the agency’s PR and social media initiatives to meet sales engagement goals. The agency has had a momentous year of innovation and growth with 18 new digital clients in 2022.
Leadership team:
Susan Thomas, CEO
Notable long-term clients:
AttackIQ, Itron, ParkourSC, Jumio
New client wins:
Cloudsphere, Oomnitza
How is the agency advancing DEI in the industry?
“Founded by a minority in business (a female owner), 10Fold understands the strength of cultivating a sense of empowerment and belonging at work. We aim to foster an inclusive environment through educational team-bonding exercises highlighting the diverse cultures of our wonderful employees. This year, our virtual company offsite immersed employees into a cultural melting pot through a series of team-based competitions. Employees of multiple races, ethnicities, genders and sexualities teamed together to complete a series of culturally educational trivia questions, highlighting their unique personal experiences and improving fellow 10Folders’ knowledge of their co-workers' distinctive traditions and diverse backgrounds. Our offsites transparently go through all the aspects of the business and give everyone a chance to contribute, offering their thoughts and ideas of where we might improve and how we might go forward. Through learning and engaging with our employees, 10Fold strives to create an environment where each individual feels comfortable presenting their authentic selves. Not only are we committed to providing equal opportunities to all employees and potential candidates, but we also devote our efforts to continue improving our company culture through the educational enrichment of our employees' unique history and experiences.”
