The PR Net Digital Event Recap: Masterclass: Thought Leadership & Executive Visibility

The right thought leadership strategy can not only boost your reputation among industry peers, but it can also connect you with the increasing number of consumers that want to hear from founders and leaders of brands they love. Executive visibility is also important internally, as it has become an integral part of a healthy company culture. To that end, we heard from Tara Nolan, a seasoned marketer and business consultant that works with brands and individuals to boost their impact through an integrated approach to thought leadership and executive profiling. 

The takeaways: 

• Strong executive visibility can garner earned media coverage adding ROI to your own bottom line, boost talent retention and attract prospective clients
• 82% of employees say they trust a company more when the executive leadership team communicate on social media (Weber Shandwick)
• Formula for success: Your interests + skills + universal purpose drivers = your potential value (your unique value to the world)
• Ideas for holding your voice: LinkedIn articles, contributing a quote to a story, social media (YouTube especially), blog posts, being a guest on a podcast or show
• Pillars of successful thought leadership:
  • Know where your audience is
  • Be consistent
  • Diversify your channels / media types
  • Partner with others
• Revamp your personal brand with the basics: headshot, color scheme, etc.
• Pro tip: make a media list of journalists, B2B influencers, social media managers, and prospective clients - and consider what you can share that would be of value to them
• Ask for help! Download Tara's free Elevate e-book here, and connect with her directly here