Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Pros in the marcomms space know the synergies between PR and media well, not to mention the power they can generate when they work in harmony. Individuals with work experience on both sides bring a...
We had the pleasure of hosting a conversation with Patrick Janelle, the Instagram influencer behind @aguynamedpatrick. Patrick, who has been awarded the CFDA ‘Fashion Instagrammer of the Year’ titl...
Pro Bono Initiatives to Advance BIPOC-Owned Brands
Walker Drawas
Walker Drawas has launched a new pro bono initiative called The Brand Lab in partnership with renowned design, manufacturing a...
One of our favorite parts of hosting and attending events is exploring the latest venues. The best hotels, social clubs, museums and special event spaces around the country all have their unique at...
Thinking about entering the Cannes Young Lions Competition? We consulted with the 2020/21 PR winners, Mission's Mica Keeney and Caitlin Corcoran, for advice based on their experience (and success!)...
Over the last year, the nature of the virus has prompted many to favor outdoor entertaining or to avoid entertaining at all. But with the arrival of the vaccine, there is hope that people will be a...
