Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Contributed by Emily Merrell, founder, Six Degrees Society
Spring has sprung and I’m ready to be outside, see friends and restart my life. However, I’m also still anxious about COVID and not sur...
The pursuit of diversity, equity and inclusion involves constant education, so it was an honor to listen to Dr. Nika White’s illuminating digital event for The PR Net on ‘DEI in Marketing and Commu...
As restrictions continue to ease up and life starts looking (and feeling) like the pre-pandemic days, we’re curious about the ways arts and culture will come back. We got some industry intel straig...
Written by Dera Lee, Founder + CEO of Dera Lee Productions
As we prepare for the reopening of live events, we are still seeing a very strong interest in virtual events for the rest of 2021 and 2...
Meet Raquel Grassano, an LA-based events pro. Her company, Strukture LA, is the product of ten years working in event production, from after parties to experiential to food festivals. She gave us a...
Written by CADA Consult
Music is such a powerful tool when trying to provoke specific emotions. And emotions play a significant role when we want to purchase a product or service. So, why should...
