Provide strategic direction to clients and team
Responsible for client satisfaction and driving results
Maintain client relationships through meetings, conference calls, general contact, meeting agendas, notes, reports, etc.
Generate strategic, solid, and consistent media results and measurement Identify stories and pitches; edit and write press releases, media alerts, media pitches, lead press trips, draft annual PR plans, etc.
Develop and maintain solid relationships with journalists, bloggers, and influencers
Ideate and broker partnerships for creative campaigns
Provide ideation of campaigns; participate in brainstorms
Recommend and implement strategic events and partnerships
Advise on social media strategy, research, and campaign ideas; provide and/or supervise communications management
Recognize and bring client issues to the supervisor's attention with a suggested solution
Handle minor client issues independently
Support crisis communications efforts as needed
Perform research and analysis of clients and the marketplace
Stay on top of current industry news, trends, and technology; attend events; network
Oversee account work of two or three people, providing training, coaching, editing, mentoring, and overall sound leadership
Be a team player, self-starter, and passionate about PR
Must be based out of Miami
Undergraduate degree in a related field
Four or more years of work experience in real estate PR; previous agency experience preferred
Ability to adapt to fast-paced, multi-tasking, unique work environment
Proven ability to resolve client issues quickly and efficiently
Exceptional written and verbal communication skills
Solid portfolio of secured media coverage to include national, magazine, newspaper, TV, and online clips, including top-tier feature placements.
Comprehensive knowledge of the media (publications and journalists), including industry-appropriate bloggers and influencers
Comprehensive knowledge of the real estate industry
Working knowledge of social networks (Facebook, X, LinkedIn, Instagram, etc.)
Experience implementing PR campaigns and brand partnerships
Experience managing others (junior staff, interns) is a plus
