Secure consistent and quality media placements through proactive and reactive pitching
Write strategic media pitches, press releases, and media kit collateral with minimal guidance from supervisor
Conduct background research for PR initiatives and assist supervisor with recommending and implementing strategic initiatives
Secure and share quality media leads with greater agency
Develop and maintain strong media relationships with journalists and influential bloggers and social media influencers, especially in the travel, luxury, food/beverage and lifestyle verticals.
Meet with journalists and influencers on own
Serve as the primary day-to-day contact for media and clients
Understanding of editorial/social media to vet and negotiate opportunities
Maintain client relations through meetings, conference calls, events and general contact
Manage daily administrative activities on accounts including but not limited to media database maintenance and list building, reporting, media monitoring, clip emails, media briefing books, interview prep materials, etc.
Display clear understanding of client expectations and goals across a varied portfolio of accounts
Demonstrate understanding of workload prioritization with guidance from supervisor
Prepare and present meeting agendas, notes and reports
Consume local and national news on a daily basis and stay up to speed on current news and trends, especially within the travel and lifestyle industries
Assist with organizing and attending media events when needed
Located in New York City
BA or BS in related field
Minimum two-year related experience in travel, hospitality, and/or luxury lifestyle PR
Agency experience preferred
Familiarity with travel clients and travel outletsHighly motivated and strong attention to detail
Effective organizational and project management skills
Proactive with proven ability to work well under pressure with tight deadlinesAble to collaborate and work within a team environment
Strong verbal and written communication skills are a must
Proficient in AP style
Proficiency using Muck Rack (and Muck Rack reporting), Google Analytics, Microsoft applications, news wire services and server applications such as SharePoint are a plus
