DIRECTOR, PUBLIC RELATIONS - CORPORATE & CONSUMER
New York, NY (Hybrid)
Full Picture is an award-winning, bi-coastal agency with a team of highly creative individuals who live and work at the crossroads of fashion, beauty, entertainment, and technology. As an agency, we forecast trends, identify key moments, and capture the public’s interest to bring our clients’ ideas to life.
The Director position is strategic, creative and tactical because all three are essential to deliver outstanding ideas and execution for clients. This role provides comprehensive support to clients and the Consulting team as well as strong collaboration with counterparts on other Consulting accounts. The role also includes media strategy and coverage for certain CEO-led high profile executive clients .
The person in this position must be well-organized, detail-oriented, flexible, and able to deliver excellent work on tight deadlines; must be able to work independently and as a collaborative and communicative part of a team; must be proactive, resourceful, responsive, take responsibility for projects from beginning to end, and consistently operate with a sense of urgency while ensuring careful attention to all elements and details of an assignment. An ability to interact with staff, clients, and all external contacts in a fast-paced environment (sometimes under pressure) is essential..
It is also important that candidates have strong interest in the lifestyle, business, corporate, and consumer industries. Applicants with direct experience working with venture capital firms, private equity, banking, and other financial institutions are preferred.
The Spirit of Full Picture
We take great pride in everything we do to nurture the well-being of our employees - from a comprehensive benefits program and flexible work arrangements to a strong focus on company culture with ongoing skill-building and wellness opportunities. We are an equal opportunity employer, and we welcome all smart, creative, future-focused brains.
Company Benefits & Programs
Full time team members are eligible for the following:
Comprehensive medical benefits including health, dental and vision coverage
Remote-friendly, hybrid work model with offices in New York and LA
PTO plan that varies by level and tenure
Designated days off for mental health and wellness
Quarterly Company outings and team activities designed to promote knowledge and connectivity
Full Picture University (FPU) and CEO master classes to fuel professional growth and development
Mentorship from seasoned industry experts
Minimum 7 years public relations experience (at least some in an agency setting)Minimum
3 years current corporate and consumer experience
Minimum 2 years client management experience
A proven track record of developing and driving communication strategies and campaigns
Undergraduate degreeMedia Relations
Strong relationships with long-lead, short-lead, and digital national and regional editors across corporate, business and consumer focused outlets
Ability to pitch and coordinate national and regional broadcast segments and in-studio appearances
Excellent short-lead national and regional editor contacts (weekly magazines, newspapers, online outlets, blogs)
Refined understanding of social media platforms and ability to identify opportunities to increase brand awareness and generate press within this landscape
SKILLS & QUALITIES
Manage and lead day-to-day for some of the agency’s clients
Conceptualize and execute strategic communication plans across clients
Able to lead, encourage, mentor, and develop junior staff members
Exceptional organizational and project management skills
Proven ability to work well under pressure with tight deadlines
Excellent verbal, written, presentation, organizational and follow-up skills
Ability to write interesting, creative, and effective press releases, media alerts, press pitches and materials
Current knowledge of the corporate business media industry as well as popular culture
Enthusiastic team player who works well with others
Establishes and maintains effective working relationships with clients and media representatives and maximize these relationships to develop new business opportunities
Clear, direct and diplomatic client communicationCreate and implement proactive and targeted press campaigns