Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Written by Ida Kay
Many of us remember the rise of the online magazine and how it challenged print’s status as the only medium that mattered. Then there was the introduction of bloggers, back wh...
New year, new trends: from products made popular on social media to inclusive brands and shifts in marketing, there's plenty to watch for in the buzzing beauty industry this year. We tapped the exp...
While we find ourselves in a now-familiar pause of IRL events, we're optimistic that in-person gatherings will reconvene sooner than later. With that in mind, we tapped the team at Taylor Creative ...
Written by Ali Grant, founder, Be Social
We’re moving away from faceless organizations. Customers want to know who is behind the company, their story, and their values. Social media is the perf...
Written by the Press Hook team
For most of us, 2020 and 2021 were a rollercoaster of change as we’ve navigated a pandemic, shifted our practices, and adjusted to so many ‘new normals’ that we’v...
