Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
In order for any brand to make a splash, the marketing team must hit the ground running, moving fast but with focus. For Albert Chong, VP of digital marketing at ILIA Beauty, scaling is all about s...
Despite still-fluctuating temps, it's officially spring, which signals a welcome wardrobe shift. It's time to put away your winter duds in favor of pieces that reflect the brightness and energy of ...
Among the top TikTok FAQs marketers and content creators are always solving for, one question stands out: how do we go viral? Check out insights from the pros behind some of the most successful Tik...
In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. First up: YSL Beauté Black Opium Illicit Green designed by Industria Creative.
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Artificial intelligence (AI) is the latest technology shaping the future of communications, and at this week's digital event, we heard from experts in the space Aaron Kwittken, founder of PRophet, ...
Written by David Manning, EVP/CMO, A-list Communications
In step with this week’s webinar on communications pros embracing artificial intelligence (AI), I thought I’d share a recent case study o...
