Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Some of our favorite elements of summer can have damaging effects on our skin and hair, which is why seasonally switching up your beauty routine is recommended. Whether you’re looking for a sunless...
Written by Rachel Kozin, Founder, RK Communications
As Gen Z comes into their full spending power over the next decade, marketers must consider the shifting landscape to keep our campaigns fresh...
Virtually every company in the marcomms industry has had to do at least some shifting over the last few years. From the rise in digital and social media to the pandemic’s lasting effects, the old w...
With a disposable income around $360 billion, Gen Z’s spending power is a key reason marketers must create dedicated strategies to reach, engage with and retain this discerning consumer segment. In...
Hot days call for cool beverages, and we’re all for a little home mixology moment. We rounded up a series of summery cocktail recipes with a range of spirits to suit every palate. Think: a watermel...
Savoir Agency, a Los Angeles-based experiential events company, was hired by Luluemon Athleta to help conceptualize and produce this year's pride activation at the 2022 Pride in the Park event with...
