Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
TikTok has played a significant role in the GRAMMY nominee trajectory in 2022 - from ABBA to Steve Lacy up for “Record of the Year”, to Bad Bunny and Lizzo up for Album of the Year, to the FIRST GR...
Timeless design aside, hearing about the latest trends in home and hospitality is always a creativity inducing exercise. From small changes that make a big impact, like adding a pop of color or dus...
With two Toronto events under our belt now, we can say with certainty that the world of Canadian comms is thriving. Get to know the local industry leaders below, from their client lists and current...
Dara Busch is co-CEO of 5WPR, a leading PR agency.
While Marcomms pros are typically very social media savvy, the focus on Instagram and TikTok tends to overshadow another important channel: You...
The beauty issue is always a fun read because the industry is constanty evolving. From the fleeting celeb trends only the brave embrace, to longer-term shifts like a focus on skin health, we were c...
Black History Month has a place on most marketers’ content calendars, with campaigns and programming plans to mark the occasion. Oftentimes though, companies miss the mark and come off as performat...
