Experiential Event Highlight: TikTok GRAMMY Party by BMF

TikTok has played a significant role in the GRAMMY nominee trajectory in 2022 - from ABBA to Steve Lacy up for “Record of the Year”, to Bad Bunny and Lizzo up for Album of the Year, to the FIRST GRAMMY nomination with Rosalia's TikTok LIVE, TikTok has been an undeniable catalyst for creative expression and inspiration, impacting the highest echelon of industry honors.

Given the increasingly pivotal part TikTok has played in several breakthrough artists this past year, BMF was tasked with producing a GRAMMY party to celebrate and showcase the company’s leadership role in music and culture. The celebration, located at Bar Lis at Thompson Hotel in Hollywood, invited attendees (322 people were in attendance) to enjoy sweeping open-air views of Los Angeles while enjoying live entertainment from DJ/Producer DJ Habibeats, small bites, and expertly crafted libations – all of which were aptly named. Favorites included the “About Damn Time” “Jiggle Jiggle” and the “Running Up That Hill.”

Guest highlights included Yung Gravy, Jvke, Jake Miller, Samara Joy, Joshua Bassett, and more.




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