Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Events are a significant financial investment, so it’s crucial you capture the highest quality content for social media, newsletters and the like. Trish Varker-Miles, director at TNA, shares her te...
Spring is on the horizon, and with the new season comes a slew of cultural events to know. This year’s arts and culture agenda is filled with exciting exhibitions, fairs and events all over the US ...
Meet Daniella Weinberg, a Manhattan-based public relations pro. Her diverse PR background – first working in-house with a major hospitality brand and later on the agency side for luxury clients – i...
Influencer marketing trends can change in the blink of an eye, which is why it’s so important for brands to have a deep understanding of their goals and foster solid content creator relationsh...
The social media landscape is constantly shifting, underscoring the importance of having strong relationships with content creators that are aligned with your brand. That starts with setting the ri...
Ironically, the wellness category hasn’t always been very approachable or diverse. An industry dedicated to helping consumers live better actually alienated many, with an all-or-nothing approach th...
