The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
DeVries Global hired Dera Lee Productions to design and produce Sephora’s Puff Love Wonderland to share the brand’s holiday product collections. The event aimed to ignite the excitement of holiday ...
Prepping for a holiday party starts with finding the perfect venue. From private dining rooms to seasonal pop-ups and well-heeled favorites, here’s our roundup of exceptional venues for hosting you...
As the crisp chill of winter settles in, there's nothing quite like cozying up with a delicious cocktail (or mocktail) to warm up. Here are the cozy cold-weather cocktails we’re looking forward to ...
We recently shared insider intel on how PR helped shape the rise of the non-alcoholic beverage industry, and now we bring you the latest from the also-buzzing alcoholic spirits sector. In an in...
In this week’s webinar, we got the latest on media pitching strategies from Maura Brannigan, head of content at Jennifer Bett Communications and Editor-at-Large at Fashionista. With seven years of ...
While design should always be driven by individual taste, there are always common themes and even classic principles that guide the times. We consulted with leaders in the shelter space to learn wh...
