The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
As the Monday Talent team reports, 2023 turned out to be a disappointing year in terms of workforce DEI. Looking forward, though, there’s hope for building a more diverse and equitable workforc...
While financial and business management may not steal the spotlight in the world of marcomms, it's an indispensable foundation that contributes to the overall success of your work – whether you’re ...
In the midst of the uncertainties surrounding 2024, Inkhouse CEO Beth Monaghan and BerlinRosen Holdings Principal Jonathan Rosen share insights on key trends they’re watching this year – from the g...
This year is poised to be a transformative one for the cannabis industry, marked by a convergence of legislative shifts, burgeoning product categories and the ever-growing influence of marketing st...
Doing dry January? Congratulations on reaching the halfway mark. It seems like more people are participating every year; a recent Tinder report, for example, discovered that one in three Canadian y...
Marcomms industry experts have spoken: 2024 promises to be a year marked by intriguing trends and transformative shifts. From the fusion of fashion and hospitality, to a fresh approach to influence...
