The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Milan Design Week is here, with plenty to see and many hot events to be seen at. Read on for some of this year's highlights, and keep an eye on our Instagram account over the next week for real-tim...
As avid eventgoers know, the best happenings always involve something seasonal and unique in the cocktail category. Here's what we're seeing served this spring, from twists on old favorites to new ...
The nuances of marketing to today’s luxury landscape are many – from quiet luxury to designer price increases to a new generation becoming more influential in this space. While catering to high net...
During this week’s webinar, we heard about how a considered, less-is-more approach to press trips can help PR partners co-create meaningful and memorable stories with Dossier magazine Editor-in-Chi...
As the Billion Dollar Boy team writes,”generative AI is transforming the creator economy, supercharging creativity and driving exceptional ROI.” Their latest intelligence report explores just how g...
In a world where social media platforms constantly evolve, one trend has captured the attention of both consumers and brands alike: livestream shopping. Lucy Robertson, Head of Brand Marketing at S...
