The PR Net Digital Event Recap: An Editor-in-Chief’s Guide to Pitching and Hosting Press Trips

During this week’s webinar, we heard about how a considered, less-is-more approach to press trips can help PR partners co-create meaningful and memorable stories with Dossier magazine Editor-in-Chief, Skye Parrott. As previous Editor-in-Chief titles at Departures, Playgirl, and Dossier, which she co-founded, Skye and the Dossier team have had the privilege of telling stories from around the globe while being hosted on thoughtful press trips. We've heard her insights on how making group press trips feel personal, how she prepares for press trips, and her commitment to telling compelling stories. To follow Dossier Magazine, join their community on Instagram and subscribe to their newsletter.

The takeaways: 

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