The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
New York is gearing up to celebrate all facets of design with an extensive array of events for NYCxDESIGN 2024. Outside of the fair's standout programming, this year's lineup promises a diverse ran...
Wellness trends are more influential than ever, shaping consumer behavior and brand engagement. For PR and marketing professionals, staying ahead of these trends is crucial to crafting resonant cam...
We talk a lot about events from the guest perspective, often overlooking the individuals that make your gathering memorable. We tapped the pros behind the scenes to find out what they wish event cl...
Affiliate marketing has a profound impact on brand messaging and media coverage, making it crucial for marcomms professionals to understand the strategies needed to harness its full potential. We a...
This week, we hosted a conversation on the latest updates and best practices for marketing and creator collaborations on YouTube. We heard from Marie La France, VP of Growth at Billion Dollar Boy, ...
In the competitive world of business, promotions have long symbolized milestones accompanied by increased pay. However, a new trend called "dry promotions" is gaining traction, where employees rece...
