The PR Net

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How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but i...

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Three Ways to Make the Most of Festival Marketing

Festival season is just around the corner, and The Digital Dept. is here to assist with all your festival marketing needs. Whether you’re seeking content creators to partner with or looking to buil...

How PR Can Bolster Earnings Success

For public companies, quarterly earnings are more than just a financial formality—they’re a key moment to shape perception and communicate progress. Inkhouse Vice President Jen Gaines explores how ...

2025 Integral Index: Employee Experience, Engagement & Activation

As organizations navigate change and transformation, understanding employee sentiment has never been more important. The 2025 Integral Index: Employee Experience, Engagement & Activation, in pa...

Must-See Moments at Milan Design Week 2025

As Milan Design Week approaches, the city transforms into a global hub for innovation, creativity, and design. From cutting-edge exhibitions to immersive installations, there's no shortage of excit...

Gen Z Trends: A New Status Symbol Emerges

Gen Z continues to reshape the cultural landscape with fresh trends that are quickly becoming the new norms. DKC’s latest report outlines this influential group’s fast-evolving preferences—and how ...

The Future of Digital Marketing in 2025: Privacy, Ethics, and Consumer Trust

In this op-ed, Ronn Torossian, Founder and Chairman of 5WPR, explores the future of digital marketing in 2025, emphasizing the growing importance of privacy, ethics, and consumer trust. As privacy ...

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