Gen Z continues to reshape the cultural landscape with fresh trends that are quickly becoming the new norms. DKC’s latest report outlines this influential group’s fast-evolving preferences—and how they’re shaping everything from online behavior to recent lifestyle choices.

From Substack's timely takeover to The White Lotus shaping our summer mood boards, we're always unpacking how what we're reading and watching translates into our lives IRL. And with Gen Z rewriting the rules of online presence, this month's trends come with an air of mystery...here's what's making waves in March.
The new Gen Z status symbol
The new Gen Z status symbol? ๐ตBeing offline๐ต
In a world where oversharing has become the norm, a quiet counterculture is emerging...Digital minimalism โ๐ฒ
It’s time to unpack everything The White Lotus
HBO Sundays ๐ are so back with The White Lotus Season 3
- ๐ฃBut let’s chat about the chokehold that our favorite destination drama has on us…๐ฃ
- We all know about the ‘White Lotus Effect’ – how TV shows influence the way we travelโ๏ธ
- Thailand’s Koh Samui resort is already getting a boost in interest from IRL tourists ๐
- This season's self-care-focused themes are boosting wellness tourism trends, too ๐ง
- It’s not just travel:๐งณ๐บ ”White Lotus-core” is emerging as summer’s preferred fashion aesthetic๐งณ๐บ
- ๐Season 3’s stars are also capturing everyone’s attention ๐
- Skims just launched a collab with our favorite frat boy turned corporate nepo baby, Saxon (aka real-life nepo baby, Patrick Schwarzenegger) ๐ธ
- Piper, nooooo! ๐The internet is obsessed with Parker Posey’s accent๐
- Naturally, TikTok is already busy remixing her iconic lines๐ต
All the cool girls are on Substack
These days everyone seems to be migrating over to the publication platform
- Because let’s be real, Gen Z isn’t flipping through the Sunday paper. ๐ฐ They’re reading:
- It’s where we go to get gossip, get recs, and get cultured
- And brands are getting the memo, too ๐
- The RealReal just launched ‘The RealGirl’ (which we can’t wait to read)
- Beauty brand Saie and wellness brand Loftie are also churning out content
- Media, writers, creatives, influencers, consumers, etc. โ
- If you’re not on Substack, wyd??