1. Get straight to the point – literally, bullet points work well in a pitch but DON’T totally abandon the press release; editors need it for fact checking
2. Be specific – cite the outlet’s title and the section it works well within, but DON’T write the editor’s story for them
3. Make it current – Tie your pitch to current world events
4. Follow up; but DON’T forget to be polite and appropriate in tone
5. DON’T ask to change a story after it’s run, especially if your brand wasn’t in the original
6. Keep it social – follow and engage with editors on social media but DON’T send your pitches in the editor’s DMs
7. IRL > URL – Relationships forged with editors in person will be much more fruitful but DON’T forget how short of time they are - make it efficient and worthwhile
If you have more weddings than weekends this year, you’re not alone. The New York Times recently reported that 2.5 million weddings are set to take place in 2022, with pandemic postponements largely contributing to this saturated season. So, in a sea of weddings, how does one differentiate theirs? We learned from our friends at Lang Antiques that some couples are making a statement with special jewelry to set them apart. Read on for some of the wedding jewelry trends you’re likely to spot this year.
Toi et Moi ring via Lang Antiques
Eva Fehren Unisex Lozenge Signet 18k palladium white gold with white diamonds
Harwell Godfrey Men’s 22k Gold Knife Edge Band
A La Vieille Russie Antique Natural Pearl and Diamond Bow Bracelet
14k Yellow Gold and Pearl Bolo Bracelet via Hamilton Jewelers
Bridal Brooch via Lang Antiques
Pasquale Bruni Luce Choker in 18k rose gold with diamonds
