Global luxury and lifestyle agency Quinn’s tagline is “where magic meets math,” and the self-proclaimed measurement nerds are obviously on to something. Within its impressive range of business wins this year, the agency has carved out a niche for itself working with ultra-luxury clients. Think: VistaJet, Fraser Yachts, Mandarin Oriental, Four Seasons, St. Regis, The Ritz-Carlton and Michelin-starred French restaurants. The team has also launched a broadcast division to serve these super-discerning brands and organizations. The metric-minded team prides itself on its data prowess, like knowing how many new users each article delivers to the clients' websites. Their math-like approach is certainly helping them introduce their clients into the metaverse.
Leadership team:
Florence Quinn, Founder & CEO
Notable long-term clients:
Time Equities, Adams & Company, Kaufman Organization, AKA
New client wins:
The Biltmore Mayfair London, Thompson Playa Del Carmen, Appellation, Fort Worth Economic Development, Esme Miami Beach, Naples Beach Club with a Four Seasons Hotel, The Pendry by Montage Residences, Wailea Beach Resort, LEGOLAND, California Brugal 1888, St. Regis Cap Cana Residences, St. Regis Los Cabos Residences, two Michelin-starred French restaurants, Fraser Yachts, Margaritaville Hollywood Beach, Margaritaville Nassau, Royal Atlantis Dubai
Are there any new practice areas that you've started offering?
“We started a broadcast division. News shows are very important for our ultra-luxury clients. It's been super successful!”
Following a merger of their NYC and LA offices to create one agency, M&C Saatchi brought their talent, expertise and clients together to create a comprehensive and nationally representative agency. The agency invested in a physical space in Soho in order to have a hub for its staff to use as they wish (within their hybrid work policy). M&C Saatchi’s client roster, and the game-changing campaigns they’ve created for them, are impressive for sure – but what stands out to the leadership team as its greatest achievement is their people. The agency credits their team, which grew by 65 percent in the past year, for hitting record-breaking revenues in 2021. In early 2022, the agency launched a new events and experiential production division – a launch that spoke as much as it did to client demand as it did to partnership. Keep an eye out for the announcement of a new sector to meet growing client demand coming later this year.
Leadership team:
Steph Lund, CEO
Andrea Nirsimloo, President & Partner
Paul Anastasiadis, Executive Vice President
Notable long-term clients:
adidas, Anheuser Busch, King Games, Jiffy Lube, Oakley, Red Bull, Sonos, TaylorMade, WHOOP, William Grant & Sons spirits portfolio (Fistful of Bourbon, Glenfiddich, Hendricks, Hudson Whiskey, Milagro, Monkey Shoulder, Reyka Vodka, Sailor Jerry, The Balvenie, Tullamore D.E.W.)
New client wins:
Discord, Samsonite, Specialized, Coca-Cola, Tinder, Axe, Recur, NoBull
How are you innovating and moving the industry forward?
“As the agency landscape continues to prosper, diversify and evolve, the competition and importance of delineating services from one to the next is of premium importance. We have two founding principles that drive how we service our business: a relentless pursuit of creative thinking that pushes our partners into exciting, unique places for brand storytelling; and to be great partners, at a granular and day-to-day level. We have extensively invested in building out the creative services at our agency over a number of years: recruiting a diverse collective of creative strategists to drive our ideation, evolving the role of consumer planning and creative strategy within the brief response process to create ample opportunity to uncover, and act upon, compelling consumer/cultural insights and then upweight our content production and design infrastructure to be able to bring those ideas to market. The result is a studio that has printed zines, directed films, designed experiences, shot lookbooks, created digital AR applications and much more. However, our greatest achievement lies not in our approach or services, but in our impact. Our signature KPI we use to judge our work is simply ‘meaningful change’ for our clients and greater culture. Thus, we measure success not just with numbers like hits and impressions, but 2500lbs of donated clothing, or 5,000 user-generated basketball courts, or 40 college graduates who are now debt-free, or a $460,000,000.00+ art sculpture that raised awareness for a collegiate cause within culture. Earned media isn’t just about numbers – it’s about generating tangible conversations and sentiments that shake up the contemporary zeitgeist. Diverse thinking. A commitment to creative prosperity. The right tools within the agency to turn a good idea… into a landmark campaign. Honest, diligent people that put huge value on day-to-day partner relationships.”
