The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
In the world of earned media, Double Forte founder and CEO Lee Caraher emphasizes that success isn't about landing a single big story––it's about consistently building momentum over time. She expla...
Jewelry brands are taking a cue from the latest pop-culture moments, from their product offerings to their marketing strategies. We asked a few leaders in jewelry marketing and PR about the trends ...
The stage is set for the emergence of a new multicultural market in the United States, underscoring the power of impactful and authentic marketing campaigns that resonate with diverse audiences. To...
This week, we had the opportunity to explore Chicago's dynamic marcomms scene and connect with the professionals who are making an impact both locally and beyond. We spoke with local industry leade...
Step into the most anticipated hospitality and culinary openings of late, and get a sneak peek of the exciting venues set to open their doors this year. Ideal for hosting everything from press days...
As the world turns its attention to the Paris 2024 Olympics, brands have a unique opportunity to shine on a global stage. From leveraging social media buzz to creating captivating campaigns, we’re ...
