Led by founder Zoe Weisberg Coady, Brandstyle Communications’ greatest successes over the past year have been the result of thoughtfully building out a dynamic team and fostering an employee-first company culture. Key new hires include the agency’s first COO, seasoned executive Amy Janzen, who is an accomplished strategist, planner and implementer. Improving client service qualities has been a priority over the past year, which includes ensuring that clients understand what’s happening outside of their markets. It also means that clients seeking PR understand the importance of putting time and energy into the relationship. In that vein, the agency has recently refocused to be more intentional with their portfolio, organizing clients into the verticals that they currently operate in and continue to expand upon. These categories include Robotics (3PL, supply chain and logistics), Meta (NFTs), Capital (VCs and PEs), Closet, Cabinet, Pantry (fashion, food, wellness), Real Estate and Impactful Technology (alternative data, dynamic tech applications).
Leadership team:
Zoe Weisberg Coady, Founder & CEO
Notable long-term clients:
FarmHouse Fresh, Ntirety, Locus Robotics
New client wins:
Rowan, AUFI, Bulls & Apes Project, SCUTI, Branded Bills
How are you innovating and moving the industry forward?
“We are leading with ideas. As an agency, we believe ‘news’ does not always lead to a change in perception. We value original concepts, macro trends and crafting a story that’s relevant and presents a new idea. These seem basic, but we’ve found them to be what our clients hire us for – the company profile, the founder story, the visionary piece; leadership and development ideas. For brands that don’t have the flashiest branding, the most dynamic stakeholders or high-profile partners, this work is critical.”
bicom quickly solidified its place among the top agencies in Canada shortly after opening in 2015, and the team’s reach goes far beyond its offices in Toronto and Montréal. Over the past year, b nation – bicom’s nano-influencer community – retained over 2,000 new members and entered the US market to execute several campaigns. This community, something of an ever-expanding nano-influencer database, is also a tool for ensuring clients’ influencer marketing campaigns are diverse and inclusive. To keep its local and international momentum, bicom is focused on developing its digital services with an expanding in-house team focused on social media and content creation. They also started offering internal communications auditing and consulting services designed to help clients assess how effectively they engage and communicate with their employees across all channels.
Leadership team:
Marie-Noelle Hamelin, Co-Founder
Vicky Boudreau, Co-Founder
Notable long-term clients:
The North Face, Vans, RW&CO., Vichy, Wonderbra, CeraVe, SkinCeuticals, St-Rémy, Zonin
New client wins:
Diptyque Paris, Matrix, Biolage, Volkswagen, Fever
How are you innovating and moving the industry forward?
“As an agency, we embrace innovation and never-ending learning. Our team takes part in weekly industry webinars and events on the latest industry trends in PR and beyond. Most recently, we created Trend-Lab Series; these events spotlight creators, innovators, change-makers and thought leaders. In addition, we have adapted by developing hybrid events (using the Kahoot platform) and interactive team building activities.”
