The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Take a deep dive into the insights and key lessons from 15 years of leading one of fashion PR’s most dynamic agencies with Phillip Bodenham, CEO of SPRING LA. From major industry milestones to forw...
As AI technology advances rapidly, marketing leaders must refine their skills in leveraging it for business growth and innovation. Tiffany Darmetko, Managing Director of Integrated Services at Inkh...
In this series, we shift the spotlight from client coverage to the PR pros behind the scenes, discovering the destinations they’re traveling to and what they’re bringing with them. This week, we sp...
On this webinar, we dove into the inner workings of impactful brand-nonprofit partnerships, informed by experts from both sides of the table. We heard from Zoe Samuels, SVP of Entertainment Partner...
As the sun sets a little earlier each evening, we’re reminded that it’s time to savor the last weeks of summer. Whether you're hosting friends or enjoying a quiet afternoon, this collection of summ...
We recently covered the in-house beauty comms pros taking the reins in-house for a peek behind the scenes at some of the top brands known worldwide. Now, we turn our attention to the leading beauty...
