FITZ & CO has been at the forefront of contemporary art and culture communications for over two decades. Today, that looks like collaborating with industry leaders to minimize the gap between the traditional contemporary art world and digital art professionals. Case in point: one focus for FITZ & CO’s global team is to connect emerging players in the NFT arena with key art world media and VIPs, and ensure the successful integration of digital art players and businesses in key art world moments and industry conversations. With the agency’s help, NFT clients harness their unique position to stage exhibitions that invite the viewer to thoughtfully engage with the worlds of art and blockchain. The agency also recently expanded its roster within the rising Asia-Pacific (APAC) market, and the team largely attributes this growth to FITZ & CO’s Korean-native Vice President, Yun Lee, who has helped with facilitating international coverage for Seoul as a key market and destination for contemporary art and culture.
Leadership team:
Sara Fitzmaurice, CEO & Founder
Notable long-term clients:
Art Basel, BMW Group Culture, Storm King Art Center, Faena Art, various pavilions and projects at The Venice Biennale, Alserkal, Aorist, The Clark Art Institute
New client wins:
Kiaf SEOUL (Korea International Art Fair), LG Electronics, Valence.xyz, Korea: Cubically Imagined
How is the agency advancing DEI in the industry?
“FITZ & CO consistently drives conversations among international clients about the importance of DEI work—inclusive of hiring and staff retention practices and community and audience engagement programs—encouraging each client to examine their everyday efforts from internal and external perspectives. On behalf of clients, FITZ & CO proactively engages with DEI consultants, not only in moments of challenge but on a project or annual basis, to support clients’ growth and evolution in diversity, access, equity, inclusion and belonging. At our own agency, our ethos surrounding issues in DEI does not stem from crisis but rather from a commitment to the work. We have engaged a DEI specialist with expertise in recruitment best practices, day-to-day operations, and professional development for our team, as we strive to make positive contributions to our clients, vendors and FITZ & CO staff alike.”
From the BACARDI Winter Summerland Times Square takeover to Iris Apfel’s 100th birthday celebration at Central Park Towers to Fairmont’s ‘The Grandest of Feelings’ activations in NYC and Dubai, saying the H&S team has been busy this year would be putting it lightly. Founder and CEO Elizabeth Harrison’s agency is stronger than ever as it goes on its 23rd year, having ideated and executed noteworthy events this year while serving clients across a multitude of industries and growing the team to support an expanding roster. With industry pros from each sector under one roof, the H&S team is able to enlist top influencers and amplify their clients through targeted earned media outreach and a unique ability to work seamlessly with a brand’s paid marketing initiatives for even more exposure.
Leadership team:
Elizabeth Harrison, CEO & Founder
Notable long-term clients:
BACARDI, Booking.com, Wilson Sporting Goods, Volkswagen
New client wins:
Fairmont Hotels & Resorts, Champagne Telmont, Kering Americas, CleanCo, Remy Martin
Are there any new practice areas that you've started offering?
“H&S’s newest agency service offering is Reframe, an enterprise SaaS technology company led by two-time WILY published author and former Madison Avenue executive turned tech entrepreneur, Jeffrey L. Bowman. Reframe and H&S are working together to tackle a decades-old problem: closing cultural workplace gaps and developing customized strategies to help in all aspects of business – from teams to individuals. The end goal is to transform Corporate America to reflect the NEW diverse America. As such, H&S remains committed to diversity at all levels, as we strive to transform an industry that has historically lacked inclusivity. Beyond the usual scope of a PR agency, H&S has added a talented art director and true creative to the team, wielding an unusual leg up for a boutique agency and its client roster – which now receives creative expertise of an art director, filmmakers and photographers – rounding out the company’s portfolio of offerings and providing clients with a slew of tools to raise awareness around their brands.”
