The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Beauty is in the eye of the consumer. Today’s marketers and publicists are capitalizing on both online and offline channels to expand beauty brands’ product awareness, engagement and loyalty. Some ...
A guest's event experience can begin far before its start time, and end much later than its wrap. Expert event producers take every opportunity to evoke a feeling, paying attention to each detail f...
Luxury brands are finding new avenues to cater to their clientele. The beauty of an impeccably-designed timepiece, the glamorous feel of the best beauty products and even the shiny pages of a magaz...
Just like in relationships with family and friends, a brand must consider a customer’s feelings in order to be well-liked. Megan Rokosh, Communications Consultant at Havas North America, offers fiv...
It's a quick transition from the lax days of summer to the non-stop schedule of NYFW. Managing a day’s worth of presentations and events can be stressful, but choosing somewhere to grab a bite shou...
Bill McGowan, Founder and CEO of Clarity Media Group, has mastered the art of communication. As a trusted media coach, part of his repertoire includes providing smart strategies for handling crisis...
