Luxury brands are finding new avenues to cater to their clientele. The beauty of an impeccably-designed timepiece, the glamorous feel of the best beauty products and even the shiny pages of a magazine are all being amplified by a new kind of experience. From ultra-luxe hotels and restaurants to personalized service and immersive pop-ups, here's how top luxury brands are expanding into hospitality.
Shinola Hotel
Shinola Hotel
Shinola will open its first-ever hotel in Downtown Detroit this December. Partnering with Bedrock, the area’s largest developer, Shinola will carry its signature aesthetic (think: Shinola leather pillows and turntables) throughout the property, as well as same degree of personalized services its stores are known for. NoHo Hospitality Group’s Andrew Carmellini will head up the F & B programming.
Hôtel Des Horlogers
Audemars Piguet Hôtel Des Horlogers
Audemars Piguet is putting roots down in its native Switzerland, as work is underway on Hôtel Des Horlogers (opening in 2020). Located in the village of Le Brassus, besides the watchmaker’s workshop, the high-design hotel will include two restaurants and a bar, plus spa and conference centre. Perhaps most notable is the hotel’s roof, which will slope down to the ground to match the area’s sloping topography--and so guests can ski down, of course.
Bvlgari Hotels & Resorts
Bvlgari Hotels & Resorts
Bvlgari’s world-class portfolio of properties is comprised of a handful of hotels and resorts in luxury destinations. From the poshest neighborhood in London to an exclusive locale in Bali, the brand embraces each city’s culture while maintaining its heritage Italian luxury. The restaurants, spas and experiences all follow suit. New properties in Paris, Moscow and Tokyo will opening in the next few years.
Restoration Hardware’s RH New York & RH Guesthouse
RH New York
Restoration Hardware is on the move, having just unveiled its six-level RH New York gallery in time for NYFW. The Meatpacking District space is comprised of a rooftop restaurant and wine terrace, barista bar, and, of course, entire floors dedicated to RH Interiors brands. Next year, the brand will open RH Guesthouse hotel in the same neighborhood.
YSL Beauty Hotel
YSL Beauty Hotel
YSL Beauty makes a mark in SoHo this month with its Beauty Hotel. Popping up for just two days in a five-level townhouse, the space provides an immersive experience of YSL Beauty. Guests will have many an Instagram opportunity in the decked-out pool room, fragrance workshops, plush lounges, cafe and rooftop shop.
Garden & Gun Club
Garden & Gun Club
Southern food and style magazine Garden & Gun makes a move into the hospitality space with Garden & Gun Club. Both the design and food offerings at the lively restaurant, located in Battery Atlanta, take a cue from the glossy’s penchant all things Southern. Dishes like Pimento Cheese buttermilk crackers and crudités are served in an eclectic and elegant space.
Tommy Hilfiger, The Raleigh Hotel
The Raleigh Hotel
Tommy Hilfiger acquired his way into the hospitality scene in 2014, purchasing Miami Beach’s Raleigh Hotel. Setting out to revive the iconic property, he successfully injected a dose of glamour and exclusivity, bringing the Raleigh brand to life.
Karl Lagerfeld Hotel
The world’s first Karl Lagerfeld Hotel--fully designed by the Chanel creative director--will launch in Macau next year.
