The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
A segment of the market that has been characterized by exclusivity, the luxury category is starting to take a more approachable shift. Luxury brands are creating pop-up experiences and brand extens...
No two cities are alike, and when focusing on a single market, brands need a true understanding of a city and all of its nuances in order to succeed. We spoke with our member agencies with HQs in C...
Visiting a city, whether for the first or fifth time, is always better when you’ve consulted a local for recommendations. We asked our Canada-based member agencies for their favorite spots in Toron...
High on the event production checklist, the right florals can elevate a design scheme and amplify the guest experience. We've seen the creativity levels reach new heights of late, so we asked the b...
The Brandman Agency founder & CEO Melanie Brandman shares the scoop on Instagram TV, highlighting the potential brand value from the platform's latest feature. Plus, get her tips for making the...
The secret to making customers respond to one ad and ignore another? Megan Jones, Senior Director at January Digital, believes it’s how brands speak to consumers that matters most.1. Customers are ...
