The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
In today’s PR landscape, navigating tight budgets while still achieving impactful results has become an art form. Brittany Sykes, founder & CEO of Brittany Sykes PR, shares her insights on how ...
Navigating social media can be overwhelming for most of us, so imagine the weight when it’s your full-time job. Recognizing the unique challenges of managing social as a career, Kati Hammon, Senior...
Product placement and brand integrations are powerful ways for companies to capture consumer attention, and this summer, we saw several notable brands seize this on-screen opportunity. The Netflix ...
As Armory Week kicks off in NYC, the city is abuzz with a new influx of art and culture. To help you make the most of Armory Week 2024, we've curated our annual guide featuring top picks from indus...
Incorporating eco-conscious practices into events isn't just beneficial—it's essential for building brand reputation and credibility. Jordan Kaye, CEO and Founder of Analog Events, shares insights ...
As summer comes to its unofficial close, it’s time to shift gears (and closets) and indulge in the rich hues and classic silhouettes that define fall. From stylish transitional pieces to cold-weath...
