The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
With the start of summer approaching, we're already trading in the red wine in favor of something a little more refreshing. From fruit-infused beverages to cocktails with a kick, we put together th...
As the name suggests, pop-ups are appearing everywhere - from temporary retail locations to weekend-long experiences. For brands, these customizable, immersive experiences provide the perfect platf...
Twenty-two years as a journalist and eighteen years as the CEO of the global communications-coaching firm Clarity Media Group have afforded Bill McGowan a certain amount of insight into the most ef...
Spring is the season for starting fresh, even if we're really only cleaning out our closets to make room for the new pieces we've been eyeing. It's also the time to swap out those heavier skincare ...
Introducing a foreign brand into the US market is not without its challenges, with a saturated shopping landscape and fierce competition leading the list of obstacles. Our members with clients in o...
The world of sponsorships has evolved as experiential has come to the forefront of marketing. This leaves brand partners with a significant task at hand: how can you create meaningful engagement wi...
