Spring is the season for starting fresh, even if we're really only cleaning out our closets to make room for the new pieces we've been eyeing. It's also the time to swap out those heavier skincare products for lighter, warm-weather-friendly formulas. In fact, take a cue from our beauty industry insiders and upgrade your routine to include one of today's top trends. There's something for the bold (colored contacts!), the minimalist (skin detox!) and the wellness-obsessed (tons of options for this group).
Trend: Consciously Streamlined Skincare
Say goodbye to the 10-step skincare routine - it’s time to Marie Kondo your beauty regimen. We’re seeing a welcome shift from excess skincare product usage and overflowing vanities on social media.
“Skin detoxes and skin diets are surging, due to the effects of product overuse, and dermatologists advise that a 10-step routine is not sensible, nor sustainable for healthy skin,” says Ina Subramanian, Director of Digital & Social Media for Olìe biologique. “There are several benefits of taking a classic minimal skin care approach. With multi-purpose products and potent formulas; you won’t overcrowd the beauty cabinet, will save time and money and waste less.”
Trend: Colored Contacts
Colored contact lenses are the latest vehicle for self expression. Whether your vision is 20/20 or you require an RX, Alcon’s recent activation showcasing its AIR OPTIX® COLORS lenses at Beautycon NY proved consumers’ interest in the colorful trend.
Shay Mitchell
“In the past, my patients mainly wanted color contact lenses for holidays like Halloween or permanent-wear purposes,” said optometrist Dr. Arian Fartash. “Now? I get people asking me about how to play with their eye color almost every day. They’re being encouraged by what they see on Instagram or TV, and are bringing those desires to my office.”
Trend: Banishing Blue Light
Your eyes aren’t the only victims of excess screen time. One of today’s top beauty trends is protecting against infrared and blue light, which is actually a natural part of sunlight. Chimera Collective founder Courtney Khimji points out the new problem: We’ve brought it indoors with our electronic devices, which can reach 80% of the intensity of a blue sky. She turns to Céla’s Essential Face Moisturizer for antioxidant-rich hydration as a shield.
“This moisturizer will refresh, soften and soothe your skin,” she says. “Formulated with extracts of Sunflower Sprouts and Tara Tree Fruit, this lightweight gel cream also protects your skin against the aging effects of Infrared and High Energy Visible (HEV) Light - aka blue light.”
Trend: Hair Accessories
If fashion week was any indication, hair accessories are one of this year’s most creative and ubiquitous beauty trends. “From the flowers at Marchesa to the ribbons and bows from Temperley London, the latest trend we’ve been seeing at all the major fashion shows is adorning or accessorizing the hair,” says Moroccanoil Global Ambassador Antonio Corral Calero. 
Antonio Corral Calero, Marchesa runway show
“Recreating this at home is quite simple,” he continues. “Just grab any jewelry or ribbon and secure it with bobby pins. You can also use some Moroccanoil Texture Clay throughout your hair to give it some more grip so the accessories stay in place.”
Trend: Taking A Holistic Approach
The industry is shifting towards the mantra that true beauty comes from within. It’s no longer solely about applying the right creams and serums, but about how you treat your insides, too. Plus, brands are going green, from recyclable packaging to vegan ingredients.
“Holistic approaches definitely seem to be the future of beauty industry,” says Laetitia Jallais, bicom’s beauty Account Director. “We now have to think of new way of thinking about beauty, a new way of addressing our skin concerns, combining powerful topical formulations with edible ingredients. I feel that we must pay attention to brands who already understand that being beautiful is being healthy, and that this change is happening right now.”
Trend: Eastern Practices
In that vein, another prominent beauty trend is incorporating Eastern techniques in today’s beauty and wellness routines. From skincare and haircare to spas and treatment centers, brands are catering to consumers that seek products and experiences driven by these practices. 
VEDA
“As consumers are becoming more and more conscious of what they’re putting in their bodies, they’re also looking for time-honored ingredients to put on their bodies as well,” says beauty publicist Lindsey Smolan. “Eastern practices like Ayurveda and Traditional Chinese Medicine have been used for thousands of years to treat skin issues and ailments using natural ingredients and promoting the body’s own healing processes.”
Trend: Food for Your Face
We already know that the right foods can benefit our skin from the inside, but it turns out that they could help on the outside, too. Avocado has become a major skincare trend this year, with brands like FarmHouse Fresh, Glow Recipe, Origins, Kiehl's and more incorporating the everyday ingredient in their products. Brandstyle Communications' Caroline Johnson explains that, “Due to its high healthy fat, vitamin, and antioxidant content, using avocado as a face mask can leave the skin looking softer and younger, as it literally smooths and plumps out the skin. Its naturally high-moisturizing factor completely comforts and nurtures skin. Applying avocado as a mask leaves skin brighter due to vitamin C and super hydrated from the vitamin E and antioxidants - perfect for prepping thirsty skin during the summer!”
Trend: Inclusivity and Positivity
The recent shift towards inclusivity and positivity is one trend we can all hope becomes the new normal for the beauty world. “It started with cosmetics brands creating a wider range of foundation and concealer SKUs (thanks Rihanna!), but it's now moving into body care with brands like Love AnyBody from body positivity influencer and content creator Loey Lane, creating an affordable collection to tackle uncomfortable skin issues that everyone faces,” shares beauty publicist Elyse Koenig.
“I'm in talks with various brands coming out with skin, hair, and cosmetics offerings this year that will make sure that anyone, no matter their background, size, color, gender, ability, etc., can find something that makes them feel included and empowered to be their best.”
Loey Lane
