The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Who’s ready for some personal PR tips and shameless self-promotion? Molly Schoneveld, owner of Los Angeles PR firm The Storied Group, shares nine personal PR tips that you can use to help get media...
Before hiring an agency to tell your brand’s story, it’s important to ask yourself the right questions. Our founder Lisa Smith shares what you should ask before engaging a PR pro to communicate you...
Contrary to the name, pop-ups are definitely here to stay. Though an oversaturated space for a minute, the bubble never burst, thanks to the best marketers combining creativity and technology. From...
Today’s political climate is shining a light on a concept that non-profits, and the brands they partner with, have been facing for decades. Consumers no longer choose a product or service solely ba...
Crisis. Not a topic any of us wish to dwell on, but let’s be real: crises happen, and they can happen indiscriminately and often suddenly. However, it’s not all doom and gloom. As the saying goes, ...
Summer might feel like a total slowdown, however the hospitality world is doing anything but. From fine dining and lounge settings to casual eats and cool hotels, there's something new for everyone...
