To celebrate the premiere of The Santa Clauses Season 2, Disney+ partnered with 3CS Productions and creative agency Campfire to bring the North Pole to Westfield Century City in Los Angeles. 3CS transformed an outdoor atrium into a winter wonderland, featuring a holiday-themed roller rink - complete with epic elf performances - an interactive snow globe, exclusive giveaways, photo ops, and more. The space brought the beloved franchise to life, while creating buzz and earned media by making a splash with press and attendees and creating excitement on social media. As a philanthropic extension, guests were invited to bring new, unwrapped toys for the Disney Ultimate Toy Drive benefiting Toys for Tots.
Over 1,500 guests attended the one-day event, with the highlight being the on-the-hour choreographed elf performances on the roller rink, inspired by a scene in the new season.
“Producing kid-friendly events is always so much fun, especially surrounding the holidays” said Chelsea Wilson, CEO & Founder of 3CS. “Working with our creative partners at Campfire, we were able to deliver for the Disney+ team while also creating an engaging, upscale, family-friendly winter wonderland – which is exactly what the client was looking for.”
