Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
To stay ahead in beauty marketing, brands must meet consumers where they are—adapting to shifting preferences and emerging platforms. We surveyed a broad spectrum of industry experts to uncover the...
SXSW is kicking off in Austin, bringing a lineup of exciting speakers, innovative brand activations, invite-only events and just about everything in between. Below, we outline the key moments we’re...
Out with the overdone and in with the fresh, bold, and unexpected. Experts agree that the days of cookie-cutter experiences are over, with a renewed focus on curation, personalization, and the elem...
In a time when purpose-driven work is more important than ever, a growing number of PR and marketing professionals are reshaping industries by aligning business success with social good. Get a glim...
As Crowe PR marks its 10th anniversary, founder Anna Crowe reflects on the journey from a one-woman operation to a nationally recognized agency. In this interview, she shares the key lessons learne...
Navigating the future of TikTok amidst ongoing uncertainty is challenging for creators and brands alike. We heard from Deneka Dosant, Director of Talent at Kensington Grey; Haley Henning, Senior Di...
