The PR Net

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Maximizing the ROI of Podcast Guest Spots: What PR Pros Need to Know

With podcasts being one of the most powerful tools in marcomms strategies today, brands and PR pros have more opportunities than ever to reach highly engaged audiences. In this guide, communications pros Ali Moresco and JoAnna Brown break down how to turn podcast guest spots into measurable, long-lasting impact. From strategic pitching to creative repurposing, they outline a framework for treat...

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Influencer Marketing Trends to Watch in 2023

Influencer marketing trends can change in the blink of an eye, which is why it’s so important for brands to have a deep understanding of their goals and foster solid content creator relationsh...

The social media landscape is constantly shifting, underscoring the importance of having strong relationships with content creators that are aligned with your brand. That starts with setting the ri...

How Brands & Marketers Are Democratizing Wellness

Ironically, the wellness category hasn’t always been very approachable or diverse. An industry dedicated to helping consumers live better actually alienated many, with an all-or-nothing approach th...

Experiential Event Highlight: TikTok GRAMMY Party by BMF

TikTok has played a significant role in the GRAMMY nominee trajectory in 2022 - from ABBA to Steve Lacy up for “Record of the Year”, to Bad Bunny and Lizzo up for Album of the Year, to the FIRST GR...

Design Trend Report, 2023 Edition

Timeless design aside, hearing about the latest trends in home and hospitality is always a creativity inducing exercise. From small changes that make a big impact, like adding a pop of color or dus...

Canadian PR Pros to Know

With two Toronto events under our belt now, we can say with certainty that the world of Canadian comms is thriving. Get to know the local industry leaders below, from their client lists and current...

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