The PR Net

Journal

Maximizing the ROI of Podcast Guest Spots: What PR Pros Need to Know

With podcasts being one of the most powerful tools in marcomms strategies today, brands and PR pros have more opportunities than ever to reach highly engaged audiences. In this guide, communications pros Ali Moresco and JoAnna Brown break down how to turn podcast guest spots into measurable, long-lasting impact. From strategic pitching to creative repurposing, they outline a framework for treat...

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Strategies for Marketing the Next Hot Culinary Concept

If it seems like there’s a new restaurant, bar, hotel or F&B product popping up all the time, that’s because there are. As the resilient hospitality and culinary industries continue to thrive, ...

How to Adapt Campaigns for Different Markets & Their Respective Cultures

In today’s digital-first consumer landscape, physical location has become less of a factor for marcomms pros; now, it’s cultural relevance that can make or break a campaign. The onus is on brand ma...

The Latest in Experiential Marketing

More than ever, top brands and organizations are turning to experiential marketing to attract and engage existing or potential customers. Inviting guests to enjoy unique and memorable experiences a...

Five Tips for Great Event Photography

Events are a significant financial investment, so it’s crucial you capture the highest quality content for social media, newsletters and the like. Trish Varker-Miles, director at TNA, shares her te...

Arts & Culture Happenings to Look Forward to this Year

Spring is on the horizon, and with the new season comes a slew of cultural events to know. This year’s arts and culture agenda is filled with exciting exhibitions, fairs and events all over the US ...

Freelancer Spotlight: Daniella Weinberg

Meet Daniella Weinberg, a Manhattan-based public relations pro. Her diverse PR background – first working in-house with a major hospitality brand and later on the agency side for luxury clients – i...

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