The PR Net

Journal

Maximizing the ROI of Podcast Guest Spots: What PR Pros Need to Know

With podcasts being one of the most powerful tools in marcomms strategies today, brands and PR pros have more opportunities than ever to reach highly engaged audiences. In this guide, communications pros Ali Moresco and JoAnna Brown break down how to turn podcast guest spots into measurable, long-lasting impact. From strategic pitching to creative repurposing, they outline a framework for treat...

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BIPOC Mentorship Program for Students & Recent Graduates of Marketing & Communications

The PR Net is pleased to announce the 2023 edition of the BIPOC Mentorship Program, a mentorship and career development program led by industry founders and senior executives, to advance BIPOC ...

The Golden Age of Social Media is Over

There’s been trouble in paradise for once-almighty social platforms for some time now, from potential government bans to mega layoffs in the tech world. It makes sense, then, that Double Forte CEO ...

3 Key Marketing Takeaways from Viral Beauty Brands on TikTok

As marcomms pros continue to navigate TikTok content opportunities, we’ve learned it’s about mastering an art, and not so much an algorithm, like on other platforms. Gheya Boulware, founder of Soci...

Audio is a content category most marcomms pros know they can’t ignore, yet it still feels foreign compared to, say, social media strategy. As such, we hosted a webinar on how to capitalize on the a...

How to Maintain Brand Loyalty in a Socially Driven World

By now we know the power that social media wields – particularly for a brand's bottom line. A viral campaign could take you into cult-favorite territory, but a trendy new competitor could wipe you ...

Lemon8 101

By now you've likely heard something about Lemon8, the buzzy social media platform that has both marcomms teams and content creators curious. We got a quick rundown of what the app is via LA-based ...

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