By now you've likely heard something about Lemon8, the buzzy social media platform that has both marcomms teams and content creators curious. We got a quick rundown of what the app is via LA-based influencer agency Be Social, plus their expert advice for creators right now. 

What is Lemon8?

Lemon8 is a video and photo-sharing social media app owned by TikTok’s parent company, ByteDance.

Lemon8 allows users to share videos and still photos. It looks like a combo of Instagram, TikTok and Pinterest.

The app is currently No. 2 [April 14] in the Apple App Store for the top lifestyle apps.

The app allows people to create blog-like captions to share tips, recipes and more insights.

Our take for creators? Grab your username. Play around with it. If this style of content excites you, get creating.