The PR Net

Journal

Maximizing the ROI of Podcast Guest Spots: What PR Pros Need to Know

With podcasts being one of the most powerful tools in marcomms strategies today, brands and PR pros have more opportunities than ever to reach highly engaged audiences. In this guide, communications pros Ali Moresco and JoAnna Brown break down how to turn podcast guest spots into measurable, long-lasting impact. From strategic pitching to creative repurposing, they outline a framework for treat...

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The PR Net Digital Event Recap: 'AI: A Threat or Benefit to Marcomms Pros?’

While the technology is not new, AI has become both an opportunity and a topic of concern for marcomms pros. We hosted a discussion on whether AI is a threat or benefit to our industry, getting the...

Rooftops to Bookmark for Summer

Rooftop season is arguably the best one there is, especially with all the new sky-high spots both locally and abroad. Whether you’re popping in for happy hour, getting a bite or gathering with your...

A Comprehensive Guide to Summer Cocktails

It’s about time to usher in the warm weather with seasonally appropriate cocktails (and mocktails). From refreshing spritzes to tropical-tasting combinations, there is no shortage of creative recip...

The Power of Scent in Marcomms

When you think of your favorite hotel, luxury boutique or event you’ve been to lately, what comes to mind? While design and lighting definitely make their mark, there’s another factor that adds tre...

What’s On At & During Frieze New York

Now in its 11th edition, Frieze New York returns to The Shed from May 17-21. Visitors are invited to view and buy art from galleries all over the world (27 countries to be exact) as well as experie...

Six Strategies for Creating Successful Brand Collaborations

The right brand collaboration can benefit be a game changer, but a few factors need to be aligned to be really impactful. Trish Nicol, founder of TNA, shares a guide to ensuring your collaboration ...

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