Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Luxury brands are finding new avenues to cater to their clientele. The beauty of an impeccably-designed timepiece, the glamorous feel of the best beauty products and even the shiny pages of a magaz...
Just like in relationships with family and friends, a brand must consider a customer’s feelings in order to be well-liked. Megan Rokosh, Communications Consultant at Havas North America, offers fiv...
It's a quick transition from the lax days of summer to the non-stop schedule of NYFW. Managing a day’s worth of presentations and events can be stressful, but choosing somewhere to grab a bite shou...
Bill McGowan, Founder and CEO of Clarity Media Group, has mastered the art of communication. As a trusted media coach, part of his repertoire includes providing smart strategies for handling crisis...
Elaine Drebot-Hutchins, Principal at THINK, reminds us that saying "yes" to everything isn't only unrealistic, but downright inefficient. Instead, she shares five different phrases to confidently k...
"I heard it said once that the reason time seems to pass so much more quickly when we’re adults than it does when we’re kids is because we don’t typically focus on learning or having new experience...
