Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Visiting a city, whether for the first or fifth time, is always better when you’ve consulted a local for recommendations. We asked our Canada-based member agencies for their favorite spots in Toron...
High on the event production checklist, the right florals can elevate a design scheme and amplify the guest experience. We've seen the creativity levels reach new heights of late, so we asked the b...
The Brandman Agency founder & CEO Melanie Brandman shares the scoop on Instagram TV, highlighting the potential brand value from the platform's latest feature. Plus, get her tips for making the...
The secret to making customers respond to one ad and ignore another? Megan Jones, Senior Director at January Digital, believes it’s how brands speak to consumers that matters most.1. Customers are ...
Beauty is in the eye of the consumer. Today’s marketers and publicists are capitalizing on both online and offline channels to expand beauty brands’ product awareness, engagement and loyalty. Some ...
A guest's event experience can begin far before its start time, and end much later than its wrap. Expert event producers take every opportunity to evoke a feeling, paying attention to each detail f...
