Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
“Full service” is ranking towards the top of this year’s list of marketing and PR buzzwords. But what does it actually mean? Communications companies must be careful of becoming a Jack of all trade...
As we previously mentioned, this year's Art Basel lineup is impressive, if a little overwhelming. We asked Sara Fitzmaurice, CEO and President of FITZ & CO—which has represented Art Basel since...
Heading to Miami for Art Basel this year? From well-established fairs and annual parties to new festivals and activations, there's no shortage of art, design and cultural events to have on your rad...
Whether you’re in Manhattan or Brooklyn, Los Angeles or Las Vegas, it can be tough to escape the chaos and crowds of the city. Private dining rooms are the perfect social solution, whether you opt ...
A segment of the market that has been characterized by exclusivity, the luxury category is starting to take a more approachable shift. Luxury brands are creating pop-up experiences and brand extens...
No two cities are alike, and when focusing on a single market, brands need a true understanding of a city and all of its nuances in order to succeed. We spoke with our member agencies with HQs in C...
