Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Twenty-two years as a journalist and eighteen years as the CEO of the global communications-coaching firm Clarity Media Group have afforded Bill McGowan a certain amount of insight into the most ef...
Spring is the season for starting fresh, even if we're really only cleaning out our closets to make room for the new pieces we've been eyeing. It's also the time to swap out those heavier skincare ...
Introducing a foreign brand into the US market is not without its challenges, with a saturated shopping landscape and fierce competition leading the list of obstacles. Our members with clients in o...
The world of sponsorships has evolved as experiential has come to the forefront of marketing. This leaves brand partners with a significant task at hand: how can you create meaningful engagement wi...
Having recently launched The PR Net San Francisco, we've been busy researching the best venues around the city. We covered the bases, checking out a couple highly-anticipated hotels as well as the ...
As today’s shifting media landscape continues to move toward all things digital, marketers are getting more strategic with how they reach their target audience. Among the buzzier methods is influen...
